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~subject:"Literature Review"
~subject:"Markenführung"
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Literature Review
Markenführung
Bibliometrics
1,697
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1,690
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795
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573
literature review
508
systematic literature review
312
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232
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Rahman, Zillur
3
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2
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2
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2
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2
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2
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2
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2
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2
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Rusu, Lazar
2
Solerio, Chiara
2
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2
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Journal of business research : JBR
11
The journal of brand management : an international journal
8
Modern economy
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6
International review on public and non-profit marketing
4
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3
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3
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3
International Journal of IT/Business Alignment and Governance (IJITBAG)
2
International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association
2
International journal of consumer studies
2
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
2
International journal of transport economics : IJTE
2
Journal of family business strategy
2
Theoretical economics letters
2
AMS review : official publication of the Academy of Marketing Science
1
Baltic journal of management : BJM
1
Business, Economics, and Law
1
Corporate communications : an international journal
1
Corporate governance : an international review
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Globalization, deglobalization, and new paradigms in business
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Information Resources Management Journal (IRMJ)
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International Journal of Applied Logistics (IJAL)
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International Journal of Applied Management Sciences and Engineering (IJAMSE)
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International Journal of Business Analytics (IJBAN)
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International Journal of Business Data Communications and Networking (IJBDCN)
1
International Journal of Business Intelligence Research (IJBIR)
1
International Journal of E-Health and Medical Communications (IJEHMC)
1
International Journal of E-Planning Research (IJEPR)
1
International Journal of Electronic Government Research (IJEGR)
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International Journal of Energy Economics and Policy : IJEEP
1
International Journal of Enterprise Information Systems (IJEIS)
1
International Journal of Fuzzy System Applications (IJFSA)
1
International Journal of Healthcare Information Systems and Informatics (IJHISI)
1
International Journal of Knowledge and Systems Science (IJKSS)
1
International Journal of Knowledge-Based Organizations (IJKBO)
1
International Journal of Public Health Management and Ethics (IJPHME)
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International Journal of Public and Private Perspectives on Healthcare, Culture, and the Environment (IJPPPHCE)
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ECONIS (ZBW)
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Other ZBW resources
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RePEc
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1
Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
Saved in:
2
Brexit and the European Insurance Market : An empirical Analysis of the Impact on the Structure of the European Insurance Market, Stock Market Reactions and the Solvency II Supervi...
Müller, Antonia
-
2024
-- Event Study: Impact Of Brexit On The Stock Prices Of Eu- And Uk-Based Insurance Companies --
Literature
Review
: Impact Of …
Persistent link: https://www.econbiz.de/10014495482
Saved in:
3
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
4
A GPT-Aided
literature
review
process for total quality management and business excellence (2020-2023)
Hsueh, Jung-Tang
;
Hsu, Sheng-Hsun
- In:
Total quality management & business excellence
35
(
2024
)
7/8
,
pp. 835-859
Persistent link: https://www.econbiz.de/10014549066
Saved in:
5
A decade of green economic literature : an analysis-based bibliometric
Alqudah, Hamza
;
Al Qudah, Mohammad Zakaria
;
Abu Huson, Yazan
- In:
International Journal of Energy Economics and Policy : IJEEP
14
(
2024
)
3
,
pp. 497-511
Persistent link: https://www.econbiz.de/10014533448
Saved in:
6
Unpacking micro-CSR through a computational
literature
review
: an identity heterogeneity view of internal stakeholders
Xie, Jiangtao
;
Jain, Tanusree
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014547374
Saved in:
7
A holistic
literature
review
on entrepreneurial Intention : a scientometric approach
Batista-Canino, Rosa M.
;
Santana-Hernández, Lidia
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014548034
Saved in:
8
Synthesis of forty years of brand crisis literature
Chandrasekar, Kalpana
;
Rehman, Varisha
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 525-543
Persistent link: https://www.econbiz.de/10014313056
Saved in:
9
Identity expressiveness in marketing : review and future research agenda
Zhu, Dandan
;
Michaelidou, Nina
;
Dewsnap, Belinda
; …
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 143-216
Persistent link: https://www.econbiz.de/10014466298
Saved in:
10
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
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