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~subject:"Marketing management"
~subject:"Wine policy"
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Marketing management
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International journal of wine business research : IJWBR
8
International journal of wine business research
4
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3
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Successful social media and ecommerce strategies in the wine industry
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ECONIS (ZBW)
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1
Defining the identity-image gap : an analysis of a collective wine brand
Spiga, Antonio
;
Cardebat, Jean-Marie
- In:
International journal of wine business research
36
(
2024
)
1
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014484087
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2
Website stage model for Brazilian wineries : an analysis of presence in digital and mobile media
Kieling, Ana Paula
;
Tezza, Rafael
;
Vargas, Guilherme Lima
- In:
International journal of wine business research
35
(
2023
)
1
,
pp. 45-65
Persistent link: https://www.econbiz.de/10014335593
Saved in:
3
Consumption behavior of the internet active Armenian wine consumer
Camillo, Angelo A.
;
Kim, Woo Gon
;
Asatryan, Elvina
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
5
,
pp. 622-650
Persistent link: https://www.econbiz.de/10014444624
Saved in:
4
The role of parent brand creating loyalty and acceptance toward premium extended wine brand : a cross-national study
Le, Hoang T. P. M.
;
Ren, Tianbao
;
Park, Jungkun
- In:
International journal of wine business research
35
(
2023
)
4
,
pp. 538-560
Persistent link: https://www.econbiz.de/10014432818
Saved in:
5
Wine consumer typologies based on level of involvement : a case of Turkey
Koksal, Haluk
;
Seyedimany, Arian
- In:
International journal of wine business research
35
(
2023
)
4
,
pp. 597-613
Persistent link: https://www.econbiz.de/10014432821
Saved in:
6
International brands and corporate strategy : a case study in the wine industry
Reis, Ana Paula Marques
;
Santo, Inês Sá Espírito
; …
- In:
Origin and branding in international market entry processes
,
(pp. 192-232)
.
2023
Persistent link: https://www.econbiz.de/10014436788
Saved in:
7
From curious to connoisseur : a longitudinal segmentation of attendees at a Chinese wine festival
Shi, Fangfang
;
Ji, Shaojun
;
Weaver, David B.
;
Huang, …
- In:
International journal of contemporary hospitality management
34
(
2022
)
3
,
pp. 885-907
Persistent link: https://www.econbiz.de/10013164513
Saved in:
8
Place as a nexus for corporate heritage identity : an international study of family-owned wineries
Spielmann, Nathalie
;
Discua Cruz, Allan
;
Tyler, Beverly B.
- In:
Journal of business research : JBR
129
(
2021
),
pp. 826-837
Persistent link: https://www.econbiz.de/10012509749
Saved in:
9
The consequences of market orientation on performance, new product success, and customer satisfaction in traditional sectors : the case of the Portuguese wine sector
Ramos, Paulo
- In:
Competitive drivers for improving future business …
,
(pp. 67-82)
.
2021
Persistent link: https://www.econbiz.de/10012533255
Saved in:
10
Special issue: the business of wine : marketing, economics, analytics, and consumers
Susskind, Alex
(
ed.
);
Bonn, Mark Andrew
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012591174
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