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~accessRights:"restricted"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
~subject:"Welt"
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Online-Marketing
Relationship marketing
Welt
Electronic Commerce
5,666
E-commerce
5,596
Online retailing
2,413
Online-Handel
2,411
Consumer behaviour
1,578
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1,564
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977
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869
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869
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819
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774
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774
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696
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696
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583
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535
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518
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510
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438
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390
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385
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340
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Lammenett, Erwin
9
Parcu, Pier Luigi
8
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6
Glass, Victor
6
Martínez-López, Francisco J.
6
Al-Qirim, Nabeel A. Y.
5
Dwivedi, Yogesh Kumar
5
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5
Law, Chun Hung Roberts
5
Lobel Trong Thuy Tran
5
Quach, Sara
5
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5
Schumann, Jan Hendrik
5
Thaichon, Park
5
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4
Alt, Rainer
4
Choi, Jeonghye
4
Decarolis, Francesco
4
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4
Kumar, Satinder
4
Kumar, Vinod
4
Moriuchi, Emi
4
Olbrich, Rainer
4
Qiu, Liangfei
4
Schultz, Carsten D.
4
Theobald, Elke
4
Aggarwal, Rohit
3
Anderl, Eva
3
Asongu, Simplice
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Ayodeji, Ogunmola Gabriel
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Basu, Preetam
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3
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3
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3
Cui, Geng
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3
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2
NetLibrary, Inc
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Conference on Postal and Delivery Economics <26., 2018, Split>
1
Conference on Postal and Delivery Economics <29., 2021, Online>
1
Conference on Postal and Delivery Economics <30., 2022, Rimini>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Federalʹnaja Antimonopolʹnaja Služba
1
ISPIM Innovation Conference <33., 2022, Kopenhagen>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Business Excellence <15., 2021, Bukarest>
1
International Conference on Business Excellence <16., 2022, Bukarest>
1
International Conference on Digital Economy <2., 2017, Sidi Bou Said>
1
International Conference on Entrepreneurship, Business and Technology <2022, Online>
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Management Conference <2021, Bhubaneswar>
1
International Scientific Conference on Digital Economy and Finances <5., 2022, Sankt Petersburg>
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Ludwig-Maximilians-Universität München
1
Oracle Corporation
1
Smart Services Summit <5., 2023, Zürich>
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1
Technische Universität Braunschweig
1
UNCTAD
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Verein für Socialpolitik / Wirtschaftspolitischer Ausschuss
1
World Bank
1
ebrary, Inc
1
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Journal of retailing and consumer services
63
SpringerLink / Bücher
60
Journal of business research : JBR
49
Journal of management information systems : JMIS
28
Electronic commerce research
24
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of internet commerce
22
Springer eBook Collection
21
Technological forecasting & social change : an international journal
21
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Information systems research : ISR
16
International journal of e-business research : an official publication of the Information Resources Management Association
16
The journal of business & industrial marketing
16
International journal of hospitality management
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Springer Proceedings in Business and Economics
14
International journal of electronic commerce : IJEC
13
International journal of internet marketing and advertising : IJIMA
13
Discussion papers / CEPR
12
International journal of electronic marketing and retailing : IJEMR
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
European journal of operational research : EJOR
11
Journal of global information management : an official publication of the Information Resources Management Association
11
International journal of public sector performance management : IJPSPM
10
International journal of retail & distribution management
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of strategic marketing
10
Journal of travel and tourism marketing
10
Springer eBook Collection / Business and Economics
10
Asia Pacific journal of marketing and logistics
9
Electronic markets : EM ; the international journal of electronic commerce and business media
9
Information systems and e-business management : ISeB
9
International journal of business information systems : IJBIS
9
Journal of marketing
9
Marketing science
9
Electronic markets : the international journal on networked business
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing analytics : JMA
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
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ECONIS (ZBW)
1,603
Other ZBW resources
3
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1
Consumer behaviour in cross-border
e-commerce
: systematic literature review and future research agenda
Chen, Jiahe
;
Lan, Yi-chen
;
Chang, Yu-Wei
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2609-2669
Persistent link: https://www.econbiz.de/10014427349
Saved in:
2
Factors influencing online platform engagement in fresh fruit
e-commerce
in China
Tang, Lin
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
Saved in:
3
Unveiling digital manipulation and persuasion in
e-commerce
: a systematic literature review of dark patterns and digital nudging
Singh, Vibhav
;
Vishvakarma, Niraj Kumar
;
Kumar, Vinod
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 144-171
Persistent link: https://www.econbiz.de/10014566440
Saved in:
4
Exploring the relationship between YouTube video optimisation practices and video rankings for online marketing : a machine learning approach
Johnson, Marina Evrim
;
Malaga, Ross A.
- In:
Journal of business analytics
7
(
2024
)
2
,
pp. 120-135
Persistent link: https://www.econbiz.de/10014511609
Saved in:
5
Cross-border
E-commerce
and China's Exports during the COVID-19 Pandemic
Che, Yi
;
Yuan, Meng
;
Zhang, Yan
;
Zhao, Lin
- In:
China & world economy
32
(
2024
)
3
,
pp. 215-242
Persistent link: https://www.econbiz.de/10014576942
Saved in:
6
The digital silk road and trade growth : a quasi-natural experiment based on silk road
e-commerce
Wang, Yebin
;
Gao, Huiyu
;
Wang, Haijun
- In:
Research in international business and finance
67
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014451539
Saved in:
7
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
8
Advertising as information for ranking
e-commerce
search listings
Yang, Joonhyuk
;
Sahni, Navdeep S.
;
Nair, Harikesh
;
Xiong, Xi
- In:
Marketing science
43
(
2024
)
2
,
pp. 360-377
Persistent link: https://www.econbiz.de/10014529217
Saved in:
9
Active or avoidance coping? : influencing mechanisms of streamers' coping strategies on viewers' word of mouth after livestreaming
e-commerce
failures
Chen, Jianyu
;
Gong, Xiushuang
;
Ren, Rui
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253469
Saved in:
10
Electronic commerce research during the COVID-19 pandemic : a bibliometric analysis
Şimandan, Radu
- In:
Journal of international commerce, economics and policy
14
(
2023
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014365420
Saved in:
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