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Brand management
5,569
Markenführung
5,569
Consumer behaviour
4,494
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4,494
Brand image
4,379
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4,379
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2,483
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2,433
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1,469
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1,469
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1,099
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1,099
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941
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941
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679
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679
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497
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497
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480
Marketingmanagement
477
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473
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473
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454
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454
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438
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438
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438
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417
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404
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364
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356
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356
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340
Viral marketing
334
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334
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314
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314
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304
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304
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6,845
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13
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6,858
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Melewar, T. C.
34
Bang, Nguyen
31
Loureiro, Sandra Maria Correia
30
Foroudi, Pantea
25
Han, Heesup
25
Ko, Eunju
25
Guzman, Francisco
23
Gupta, Suraksha
22
Khan, Imran
22
Japutra, Arnold
20
Paul, Justin
20
Rahman, Zillur
20
Phau, Ian
19
Sarkar, Abhigyan
19
Park, Jungkun
17
Sarkar, Juhi Gahlot
17
Ahn, Jiseon
16
Diamantopoulos, Adamantios
16
Hollebeek, Linda D.
16
Kunkel, Thilo
16
Dens, Nathalie
15
Ekinci, Yuksel
15
Septianto, Felix
15
Kumar, Vikas
14
Pelsmacker, Patrick de
14
Veloutsou, Cleopatra
14
Abratt, Russell
13
Keller, Kevin Lane
13
Rather, Raouf Ahmad
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Romaniuk, Jenni
13
Sreejesh, S.
13
Valette-Florence, Pierre
13
Christodoulides, George
12
Dawes, John
12
Iglesias, Oriol
12
Johnson, Lester W.
12
King, Ceridwyn
12
Liu, Chih-Hsing
12
Casidy, Riza
11
Gil Saura, Irene
11
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Journal of business research : JBR
558
Journal of retailing and consumer services
318
The journal of brand management : an international journal
292
The journal of product & brand management
250
Journal of marketing communications
95
International journal of hospitality management
94
Asia Pacific journal of marketing and logistics
93
Journal of strategic marketing
84
Tourism management : research, policies, practice
83
Psychology & marketing
80
Industrial marketing management : the international journal for industrial and high-tech firms
77
Journal of promotion management : innovations in planning and applied research
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
Journal of travel and tourism marketing
70
International journal of advertising : the review of marketing communications
69
Journal of international consumer marketing
67
Marketing intelligence & planning
67
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
International marketing review
58
European journal of marketing : EJM
55
Journal of advertising research
55
Journal of Islamic marketing
53
Journal of fashion marketing and management
48
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
48
Journal of marketing
48
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
48
International journal of internet marketing and advertising : IJIMA
47
Marketing letters : a journal of research in marketing
47
Tourism management perspectives : TMP
47
European journal of marketing
45
International journal of advertising : the quarterly review of marketing communications
45
International journal of contemporary hospitality management
45
Journal of the Academy of Marketing Science
45
Journal of hospitality marketing & management
42
Journal of advertising
41
International journal of consumer studies
40
Journal of global marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of destination marketing & management
37
Journal of marketing for higher education
37
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ECONIS (ZBW)
6,858
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1
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1
Brand extension failure and parent brand penalty : the role of implicit theories
Jain, Shailendra Pratap
;
Mathur, Pragya
;
Isaac, Mathew S.
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10014470743
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
4
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
5
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
6
"Contagious" brands : are they safe from coronavirus?
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Shih, …
- In:
Management decision
62
(
2024
)
1
,
pp. 163-182
Persistent link: https://www.econbiz.de/10014465685
Saved in:
7
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
8
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
9
Exchange versus communal : how brand relationship types affect brand extension evaluation
Jiang, Hui
;
Wang, Kaichao
;
Bian, Jiahui
;
Chen, Yuangao
; …
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
1
,
pp. 47-75
Persistent link: https://www.econbiz.de/10014514527
Saved in:
10
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
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