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~accessRights:"restricted"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
~type_genre:"Reprint"
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Search: subject_exact:"Product image"
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Brand image
4,439
Markenimage
4,439
Brand management
3,382
Markenführung
3,382
Consumer behaviour
3,346
Konsumentenverhalten
3,346
Brand
1,670
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1,641
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1,036
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1,036
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610
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610
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549
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549
Advertising effects
486
Werbewirkung
486
Designation of origin
448
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448
Tourism marketing
409
Tourismusmarketing
409
Customer satisfaction
343
Kundenzufriedenheit
343
Destination management
336
Destinationsmanagement
336
Brand loyalty
288
Holiday behaviour
274
Urlaubsverhalten
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Viral marketing
274
Virales Marketing
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Brand equity
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Personality psychology
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Persönlichkeitspsychologie
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Markentreue
242
Advertising
239
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234
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228
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223
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Guzman, Francisco
21
Loureiro, Sandra Maria Correia
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Foroudi, Pantea
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Han, Heesup
19
Melewar, T. C.
19
Bang, Nguyen
18
Japutra, Arnold
18
Diamantopoulos, Adamantios
15
Khan, Imran
15
Rahman, Zillur
15
Ekinci, Yuksel
14
Paul, Justin
14
Sarkar, Abhigyan
14
Gupta, Suraksha
13
Phau, Ian
13
Sarkar, Juhi Gahlot
13
Kumar, Vikas
12
Liu, Chih-Hsing
12
Park, Jungkun
12
Sreejesh, S.
12
Gil Saura, Irene
11
Kunkel, Thilo
11
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9
Dens, Nathalie
9
Fetscherin, Marc
9
Giraldi, Janaina de Moura Engracia
9
Johnson, Lester W.
9
King, Ceridwyn
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Ko, Eunju
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Pelsmacker, Patrick de
9
Torres, Ivonne M.
9
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9
Wong, IpKin Anthony
9
Yang, Jing
9
Zúñiga, Miguel Ángel
9
Casidy, Riza
8
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8
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8
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Journal of business research : JBR
364
Journal of retailing and consumer services
202
The journal of product & brand management
193
The journal of brand management : an international journal
185
Asia Pacific journal of marketing and logistics
76
Journal of marketing communications
74
Tourism management : research, policies, practice
69
Journal of travel and tourism marketing
60
Journal of international consumer marketing
57
Psychology & marketing
57
International journal of hospitality management
56
Journal of strategic marketing
52
Journal of promotion management : innovations in planning and applied research
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Marketing intelligence & planning
48
International marketing review
46
Journal of Islamic marketing
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
Tourism management perspectives : TMP
42
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
European journal of marketing : EJM
39
Industrial marketing management : the international journal for industrial and high-tech firms
39
International journal of advertising : the review of marketing communications
38
European journal of marketing
36
International journal of consumer studies
34
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Journal of the Academy of Marketing Science
33
International journal of internet marketing and advertising : IJIMA
32
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
32
Journal of hospitality marketing & management
32
Journal of destination marketing & management
31
Journal of marketing
30
Journal of fashion marketing and management
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
28
International journal of advertising : the quarterly review of marketing communications
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of promotion management : JPM
27
International journal of contemporary hospitality management
26
International journal of market research
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ECONIS (ZBW)
4,442
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4,442
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1
A holistic approach to investigate consumer's attitude toward foreign products : role of country personality, self-congruity, product image and ethnocentrism
Aktan, Murat
;
Anjam, Mahwish
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10013167317
Saved in:
2
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
3
A study of event brand image, destination image, event, and destination loyalty among international sport tourists
An, Bang
;
Yamashita, Rei
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
2
,
pp. 345-363
Persistent link: https://www.econbiz.de/10014564373
Saved in:
4
Higher education institution choice intention model : mediation effect of attitude
Tasel-Jurkovic, Kevser
;
Altınbaṣak-Farina, İpek
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 136-155
Persistent link: https://www.econbiz.de/10014566952
Saved in:
5
Corporate social responsibility and brand loyalty in private higher education : mediation assessment of brand reputation and trust
Mostafa Rasoolimanesh, S.
;
Poh Ling Tan
;
Mehran Nejati
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 156-177
Persistent link: https://www.econbiz.de/10014566954
Saved in:
6
The application of an innovative model to measure university brand image : differences between English, Spanish and Portuguese undergraduate students
Alcaide-Pulido, Purificación
;
O'Sullivan, Helen
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 283-300
Persistent link: https://www.econbiz.de/10014566970
Saved in:
7
Determinants of learner-centric brand equity for online universities in Gulf countries
Anwar, Syed Aziz
;
Sohail, M. Sadiq
;
Ankit, Ahmed
;
Al …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 301-320
Persistent link: https://www.econbiz.de/10014566972
Saved in:
8
Corporate branding of academic institutions : semiotic communication of logos and names
Wu, Ying Qi
;
Cheong, Cecilia Yin Mei
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 321-343
Persistent link: https://www.econbiz.de/10014566974
Saved in:
9
Does forced-shift to online learning affect university brand image in South Korea? : role of perceived harm and international students' learning engagement
Zaman, Umer
;
Aktan, Murat
;
Baber, Hasnan
;
Nawaz, Shahid
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 390-414
Persistent link: https://www.econbiz.de/10014566981
Saved in:
10
The acceptance of halal food products among non-Muslim consumers in Indonesia
Farhan, Fikri
;
Sutikno, Bayu
- In:
Journal of international food & agribusiness marketing
36
(
2024
)
2
,
pp. 125-146
Persistent link: https://www.econbiz.de/10014567154
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