Chawla, Neelam; Kumar, Basanta - In: Journal of business ethics : JBE 180 (2022) 2, pp. 581-604
enacted laws, i.e., the Consumer Protection Act, 2019 and Consumer Protection (E-commerce) Rules, 2020 and literature review … consumer protection measures. The findings contribute to the body of knowledge on e-commerce and consumer rights protection by … elucidating the key factors that affect customer trust and loyalty and offering an informative perspective on e-consumer …