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Search: isPartOf:"International Journal of Sports Marketing and Sponsorship"
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Sports marketing
96
Consumer behaviour
91
Konsumentenverhalten
86
Sportmarketing
77
Professional sports
57
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57
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52
Sports
52
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41
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32
sponsorship
31
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29
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28
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27
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27
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27
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27
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21
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21
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20
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19
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17
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16
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sports marketing
16
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15
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14
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Sportler
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Customer satisfaction
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football
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Desbordes, Michel
63
Chadwick, Simon
35
Amis, John
18
Zhang, James J.
16
Byon, Kevin K.
12
Lee, Hyun-Woo
11
Liu, Dongfeng
11
Ko, Yong Jae
9
Dickson, Geoff
8
James, Jeffrey D.
8
Wang, Jerred Junqi
8
Biscaia, Rui
7
Breuer, Christoph
7
Greenwell, T. Christopher
7
O'Reilly, Norm
7
Rines, Simon
7
Chiu, Weisheng
6
Cho, Heetae
6
Cornwell, T. Bettina
6
García-Fernández, Jerónimo
6
Ha, Jae-Pil
6
Jensen, Jonathan A.
6
Kim, Taehee
6
Kwak, Dae Hee
6
Pyun, Do Young
6
Qian, Tyreal Yizhou
6
Shani, David
6
Yim, Brian H.
6
Calabuig Moreno, Ferran
5
Chang, Kyungro
5
Koo, Gi-Yong
5
Li, Bo
5
Mahony, Daniel F.
5
McDonald, Heath
5
Pons, Frank
5
Popp, Nels
5
Trail, Galen
5
Won, Doyeon
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Yu, Ho Yeol
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International Journal of Sports Marketing and Sponsorship
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International journal of sports marketing & sponsorship
168
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723
ECONIS (ZBW)
168
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Esports fan identity toward sponsor-sponsee relationship : an understanding of the role-based identity
Calapez, André
;
Ribeiro, Tiago
;
Almeida, Victor
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10014504792
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2
Why do fans go to football games? : a discrete choice analysis of ticket buyers' preferences
Becerra, Mario
;
Balliauw, Matteo
;
Goos, Peter
;
De …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10014504950
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3
The impact of brand attribution for an innovative sports product introduced on the fitness market in France
Mischler, Sarah
;
Pichot, Lilian
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10014504952
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4
A cross-country comparison of Malaysia, Thailand and Indonesia golf tourism experience : a perceptual experience of Malaysian golfers
Ahmad Johanif Mohd Ali
;
Zahari, Mohd Salehuddin Mohd
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10014504953
Saved in:
5
Transcendence beyond sport : examining the dynamic power of sport human brand on national pride
Gulavani, Susmit S.
;
Du, James
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 142-160
Persistent link: https://www.econbiz.de/10014504956
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6
Online posting intention : do the social communication and brand equity of esports matter?
Wang, Xi
;
You, Xinyi
;
Xu, Yulan
;
Zheng, Jie
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014504965
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7
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
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8
Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior
Trail, Galen
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 213-226
Persistent link: https://www.econbiz.de/10014505023
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9
How best to measure connection to a team : team identification, brand attitude/loyalty, consumer lifestyle or interest level?
Trail, Galen
;
Bang, Hyejin
;
Dees, Windy
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 227-247
Persistent link: https://www.econbiz.de/10014505024
Saved in:
10
Genuine or impression management? : uncovering biases in how people respond to the Black Lives Matter movement in sport
Park, Youngho
;
Kwak, Dae Hee
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 248-265
Persistent link: https://www.econbiz.de/10014505025
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