Abuljadail, Mohammad Hatim; Ha, Louisa - In: Journal of Islamic Marketing 10 (2019) 4, pp. 1272-1287
Purpose: This paper aims to investigate the “posting” behavior of marketers on brands’ Facebook pages and whether these “posting” behaviors differ between local and global brands in Saudi Arabia. Design/methodology/approach: The study randomly selected a total of 400 Facebook brand...