Ledesma-Chaves, Pablo; Arenas-Gaitán, Jorge; … - In: Marketing Intelligence & Planning 38 (2020) 5, pp. 637-652
Purpose: Taking into account the resource-based view and the dynamic capabilities theory, the main aim of this research is to analyse how the intensification of the internationalisation process entails a solution for the problems generated by an economic crisis in the national market. To do so,...