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Examining why and when market share drives firm profit
Bhattacharya, Abhi
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 73-94
Persistent link: https://www.econbiz.de/10013258876
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2
Customer satisfaction and firm profits in monopolies : a study of utilities
Bhattacharya, Abhi
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing research
58
(
2021
)
1
,
pp. 202-222
Persistent link: https://www.econbiz.de/10012426513
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