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Consumer behaviour
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Sportmarketing
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Sports marketing
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sense of home
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sensory stimuli
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spectatorship
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touristic experience
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Choi, Wanyong
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Alfaro-Barrantes, Priscila
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Ballouli, Khalid
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Bernthal, Matthew J.
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Braunstein-Minkove, Jessica R.
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Hwang, Yongjin
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Kim, Ari
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Lee, Donghun
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Sweeney, Kristi
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Trail, Galen
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International journal of sports marketing & sponsorship
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Making sense of stimuli-local image fit in the sport venue : mediating effects of sense of home and touristic experience on local and visiting spectators
Hwang, Yongjin
;
Ballouli, Khalid
;
Bernthal, Matthew J.
; …
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10014519144
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2
Are single-item needs' and values' measures a good alternative to multi-item measures for sport marketers?
Trail, Galen
;
Lee, Donghun
;
Triantafyllidis, Stavros
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 168-185
Persistent link: https://www.econbiz.de/10014232465
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