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Hero brands, brand heroes : how R.M. Williams inspired a cult following and created a shared sense of meaning
Cooper, Holly B.
;
Ewing, Michael
;
Campbell, Colin L.
; …
- In:
Business horizons
66
(
2023
)
3
,
pp. 405-414
Persistent link: https://www.econbiz.de/10014304277
Saved in:
2
Text-mining 10-K (annual) reports : a guide for B2B marketing research
Cooper, Holly B.
;
Ewing, Michael
;
Mishra, Sagarika
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 204-211
Persistent link: https://www.econbiz.de/10014230757
Saved in:
3
Balancing creativity and organisational performance in an advertising agency network : a case study
Collier, Paul
;
Ewing, Michael
;
Cooper, Holly B.
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 840-864
Persistent link: https://www.econbiz.de/10012697003
Saved in:
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