Cerqueira, Malú N.P.S.; Aguiar, Danilo R.D.; … - In: Journal of Agribusiness in Developing and Emerging Economies 11 (2020) 4, pp. 329-344
Purpose: The purpose of this paper is to investigate firm strategies and the exertion of market power in the brewing sector in Brazil following a merger between the two largest brewers (Brahma and Antarctica) that created Ambev and given that the existing literature is inconclusive on this...