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Les dynamiques émotionnelles collectives : perspectives pour le marketing
Didry, Nico
;
Giannelloni, Jean-Luc
- In:
Recherche et applications en marketing
34
(
2019
)
4
,
pp. 105-132
Persistent link: https://www.econbiz.de/10012113829
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2
A renewed perspective on the measurement of cross-cultural competence : an approach through personality traits and cross-cultural knowledge
Bartel-Radic, Anne
;
Giannelloni, Jean-Luc
- In:
European management journal
35
(
2017
)
5
,
pp. 632-644
Persistent link: https://www.econbiz.de/10011775134
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