Russell-Bennett, Rebekah; Mulcahy, Rory; Little, Jo-Anne; … - In: Journal of Social Marketing 8 (2018) 1, pp. 2-23
Purpose: Designing a social marketing intervention for low-income earners requires an understanding of the key motivations. As part of the Low-Income Earner Energy Efficiency Programme, this study investigates the key factors that influence energy behaviours amongst Australian young low-income...