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Search: person:"Mrkva, Kellen"
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Mrkva, Kellen
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Johnson, Eric J.
4
Posner, Nathaniel A.
2
Reeck, Crystal
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Aribarg, Anocha
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Ashby, Nathan
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Bagchi, Rajesh
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Bhatia, Sudeep
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1
Nudging app adoption : choice architecture facilitates consumer uptake of mobile apps
Reeck, Crystal
;
Posner, Nathaniel A.
;
Mrkva, Kellen
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 510-527
Persistent link: https://www.econbiz.de/10014325373
Saved in:
2
Dark defaults : how choice architecture steers political campaign donations
Posner, Nathaniel
;
Simonov, Andrey
;
Mrkva, Kellen
; …
-
2023
Persistent link: https://www.econbiz.de/10014424097
Saved in:
3
Do nudges reduce disparities? : choice architecture compensates for low consumer knowledge
Mrkva, Kellen
;
Posner, Nathaniel A.
;
Reeck, Crystal
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 67-84
Persistent link: https://www.econbiz.de/10012593251
Saved in:
4
Time to pay attention to attention : using attention-based process traces to better understand consumer decision-making
Mormann, Milica
;
Griffiths, Tom
;
Janiszewski, Chris A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 381-392
Persistent link: https://www.econbiz.de/10012417692
Saved in:
5
Moderating Loss Aversion : Loss Aversion Has Moderators, But Reports of its Death are Greatly Exaggerated
Mrkva, Kellen
;
Johnson, Eric J.
;
Gächter, Simon
; …
- In:
Journal of Consumer Psychology
30
(
2020
)
3
,
pp. 407-428
Persistent link: https://www.econbiz.de/10012189371
Saved in:
6
Giving, fast and slow : reflection increases costly (but not uncostly) charitable giving
Mrkva, Kellen
- In:
Journal of behavioral decision making
30
(
2017
)
5
,
pp. 1052-1065
Persistent link: https://www.econbiz.de/10011805970
Saved in:
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