Sengupta, Aditi Sarkar; S, Sreejesh - In: Journal of Indian Business Research 9 (2017) 1, pp. 41-58
Purpose The purpose of this paper is to examine the effects of other customer perception (OCP) (Brocato et al. , 2012) on focal customer’s service quality perception and revisit intention in high- and low-involvement services and the effect of customer’s need for uniqueness (NFU) as a...