Bulipopova, Ekaterina; Zhdanov, Vladislav; Simonov, Artem - In: Finance Research Letters 11 (2014) 4, pp. 463-469
In this article we investigate the impact of familiarity bias on the individual investor’s reluctance to realize losses. Our experimental approach reveals a strong correlation between familiarity and disposition effect. We conducted 714 tests in which different respondents could sell stocks of...