Abad, Prakash L; Sweeney, Dennis J - In: Omega 10 (1982) 4, pp. 353-359
An interdependent marketing-production planning model based on control theory is described. The interdependent model is a composition of the Vidale-Wolfe model relating advertising rates to sales rates, and the Holt, Modigliani, Muth & Simon (HMMS) production inventory planning model. An overall...