Sun, Shaolong; Jiang, Fuxin; Feng, Gengzhong; Wang, Shouyang - In: International Journal of Contemporary Hospitality Management 34 (2021) 1, pp. 382-406
Purpose: The purpose of this study is to provide better service to hotel customers during the COVID-19 era. Specifically, this study focuses on understanding the changes in hotel customer satisfaction during the epidemic and formulating effective marketing strategies to satisfy and attract...