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Unmasking the ambushers: conceptual framework and empirical evidence
Mazodier, Marc
;
Quester, Pascale
;
Chandon, Jean‐Louis
- In:
European Journal of Marketing
46
(
2012
)
1/2
,
pp. 192-214
and analysed using Repeated Measure ANOVA and MANOVA. Findings –
Ambush
marketing
disclosure
is associated with lower …
Persistent link: https://www.econbiz.de/10014722802
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