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Search: subject:"Brand Equity Model"
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Brand image
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Markenimage
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Brand equity
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Brand promise
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Consumer behaviour
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Customer-based brand equity model (CBBE)
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Marketing communication and brand equity model (MCBEM)
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Online-Marketing
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Partial least squares
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Partielle kleinste Quadrate
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Posting intention
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Social Web
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Structural equation model
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International journal of sports marketing & sponsorship
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
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Online posting intention : do the social communication and brand equity of esports matter?
Wang, Xi
;
You, Xinyi
;
Xu, Yulan
;
Zheng, Jie
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014504965
Saved in:
2
Destination brand promise : the core of customer-based brand equity modeling
Chekalina, Tatiana
;
Fuchs, Matthias
;
Lexhagen, Maria
- In:
Tourism analysis : an interdisciplinary tourism & …
23
(
2018
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10011866093
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