Newman, W. Rocky; Hanna, Mark D.; Youngdahl, William E. - In: American Journal of Business 9 (1994) 2, pp. 7-14
corporate strategy (Wheelwright and Hayes 1985) and corporate attainment of environmental excellence (Winsemius and Guntram 1992 … commonly exist where corporate goals for environmental excellence remain unachieved due to insufficient development of … manufacturing strategy, and manufacturing strategy integration may be a critical prerequisite to environmental excellence. …