Li, Xiaohui; Dong, Hongbin; Zhou, Yang; He, Jun - In: International Journal of Software Innovation (IJSI) 6 (2018) 1, pp. 11-30
credibility factor. During the ranking in the keywords auctions, the authors calculate factor scores. The new arrival keywords … should match to the advertisement which has the maximum factor scores. The amount of spent money, budget constraints, CTR …