//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Globalness"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
32
Consumer behaviour
32
Konsumentenverhalten
32
Markenführung
32
Brand image
27
Markenimage
27
International marketing
20
Internationales Marketing
20
Perceived brand globalness
13
Brand
12
Globalisierung
12
Globalization
12
Markenartikel
12
Brand globalness
10
Designation of origin
10
Herkunftsbezeichnung
10
perceived brand globalness
8
Multinationales Unternehmen
5
Transnational corporation
5
Cultural identity
4
Global and local consumer culture positioning
4
Kulturelle Identität
4
National culture
4
Nationalkultur
4
Personality psychology
4
Persönlichkeitspsychologie
4
Brand localness
3
Cluster analysis
3
Conjoint analysis
3
India
3
Indien
3
Welt
3
World
3
Beziehungsmarketing
2
Brand competence
2
Brand origin
2
Brand stereotype
2
Consumer-brand identification
2
Emerging economies
2
Fashion
2
more ...
less ...
Online availability
All
Undetermined
Free
1
Type of publication
All
Article
39
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
33
Aufsatz in Zeitschrift
33
research-article
3
Hochschulschrift
1
review-article
1
Language
All
English
38
Undetermined
2
Author
All
Diamantopoulos, Adamantios
5
Arslanagic-Kalajdzic, Maja
3
Davvetas, Vasileios
3
Bartsch, Fabian
2
De Meulenaer, Sarah
2
Dens, Nathalie
2
Fastoso, Fernando
2
Kolbl, Živa
2
Liu, Yu
2
Mandler, Timo
2
Roy, Subhadip
2
Sarkar, Abhigyan
2
Sichtmann, Christina
2
Sinning, Carolina
2
Swoboda, Bernhard
2
Tao, Weiting
2
Tsai, Wanhsiu Sunny
2
Abouaish, Ehab
1
Abrantes, Bruno Fernandes
1
Abrar, Muhammad
1
Aggarwal, Raj
1
Akram, Muhammad Shakaib
1
Alden, Dana
1
Ali, Rana Basit
1
Areiza-Padilla, Jose Andres
1
Boseila, Iman
1
Bourdin, David
1
Bui Nhat Vuong
1
Cannone, Giusy
1
Cervera-Taulet, Amparo
1
Chae, Myung-Su
1
Chen, Jie
1
Chen, Qimei
1
De Pelsmacker, Patrick
1
Eisend, Martin
1
Fazli-Salehi, Reza
1
Ge, Jiaye
1
González-Jiménez, Héctor
1
Goraya, M. Awais Shakir
1
Guo, Xiaoling
1
more ...
less ...
Published in...
All
Journal of business research : JBR
6
Journal of international marketing
6
International marketing review
4
Journal of international consumer marketing
4
Journal of global marketing
3
Asia Pacific business review
2
International Marketing Review
2
American journal of business
1
Cross cultural & strategic management
1
ECONOMIA E POLITICA INDUSTRIALE
1
Handel und Internationales Marketing Retailing and International Marketing
1
International Business Review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Product & Brand Management
1
Journal of marketing analytics : JMA
1
Management decision
1
Springer eBook Collection
1
Strategic Direction
1
Technological forecasting & social change : an international journal
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
34
Other ZBW resources
4
RePEc
2
Showing
1
-
10
of
40
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
Did you mean
:
subject:"globales"
(11,341 results)
1
Perception of brand
globalness
and localness : the role of brand competence in stereotype-building and value consciousness
Abrantes, Bruno Fernandes
;
Ali, Rana Basit
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 722-737
Persistent link: https://www.econbiz.de/10014537380
Saved in:
2
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand
globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
3
Consequences of xenocentrism and ethnocentrism on brand image of Starbucks : moderating effects of national culture and perceived brand
globalness
between Colombia and Spain
Areiza-Padilla, Jose Andres
;
Cervera-Taulet, Amparo
- In:
Cross cultural & strategic management
30
(
2023
)
2
,
pp. 348-374
Persistent link: https://www.econbiz.de/10014317041
Saved in:
4
Global brands or local heroes? : a comparative study of Egyptian consumer perceptions and behaviors in the fashion and apparel industry
Boseila, Iman
;
Mahrous, Abeer A.
;
Abouaish, Ehab
- In:
American journal of business
38
(
2023
)
4
,
pp. 211-228
Persistent link: https://www.econbiz.de/10014432874
Saved in:
5
Consumer animosity : the mitigating effect of perceived brand
globalness
Mandler, Timo
;
Bartsch, Fabian
;
Krüger, Tinka
;
Kim, …
- In:
International marketing review
40
(
2023
)
2
,
pp. 365-384
Persistent link: https://www.econbiz.de/10014266966
Saved in:
6
The dual impetus for perceived brand
globalness
and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
7
Is brand
globalness
compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
8
International Strategic Management of Brands and Online Firms : Essays on Perceived Brand
Globalness
, Endorsed Branding, and E-Commerce Firms' Internationalization
Sinning, Carolina
-
2022
Development and National Culture Affect the Paths of Perceived Brand
Globalness
to Consumer Behavior across Nations -- Study 2 …. She sheds light on how multinational corporations benefit from their perceived brand
globalness
as well as from the …
Persistent link: https://www.econbiz.de/10013270886
Saved in:
9
Effects of perceived brand localness and perceived brand
globalness
on consumer behavioral intentions in emerging markets
Safeer, Asif Ali
;
Abrar, Muhammad
;
Liu, Hancheng
;
He, …
- In:
Management decision
60
(
2022
)
9
,
pp. 2482-2502
Persistent link: https://www.econbiz.de/10013350505
Saved in:
10
User engagement on global social networks : examining the roles of perceived brand
globalness
, identification and global identity
Akram, Muhammad Shakaib
;
Malhotra, Neeru
;
Goraya, M. …
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417336
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->