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Rational
Shopping
Behavior and the Option Value of Variable Pricing
Ho, Teck-Hua
;
Tang, Christopher S.
;
Bell, David R.
- In:
Management Science
44
(
1998
)
12-Part-2
,
pp. 145-145
rational
shopping
behavior differ across Every Day Low Price (EDLP) and Promotional Pricing (HILO) stores? If shoppers are …
Persistent link: https://www.econbiz.de/10009189446
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