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Search: subject:"base-of-the-pyramid"
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Base of the pyramid
62
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Entwicklungsländer
56
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47
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47
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37
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37
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base of the pyramid
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Journal of Business Research
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Journal of business research : JBR
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South Asian Journal of Global Business Research
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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IEEE transactions on engineering management : EM
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Emerging Markets Journal : EMAJ
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ECONIS (ZBW)
102
Other ZBW resources
24
RePEc
18
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1
Patients' experience sharing with online social media communities : a bottom-of-the-pyramid perspective
Akareem, Husain Salilul
;
Wiese, Melanie
;
Hammedi, Wafa
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 168-184
Persistent link: https://www.econbiz.de/10013407468
Saved in:
2
Improving
base-of-the-pyramid
consumer welfare through mobile technology services
Pandey, Devansh
;
Mukherjee, Srabanti
;
Das, Gopal
; …
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 232-244
Persistent link: https://www.econbiz.de/10013407479
Saved in:
3
"Socially responsible marketing" to, with, and for impoverished populations
Santos, Nicholas J. C.
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 567-571
Persistent link: https://www.econbiz.de/10013475199
Saved in:
4
What is unique about sustainable business models for the
base
of
the
pyramid
?
Méndez-León, Eduardo
;
Díaz-Pichardo, René
; …
- In:
Business strategy and the environment
33
(
2024
)
3
,
pp. 2345-2366
Persistent link: https://www.econbiz.de/10014514257
Saved in:
5
Sustainability and women entrepreneurship through new business models : the case of microfranchises in post-peace agreement Colombia
Pérez-Morón, James
;
Thoene, Ulf
;
García Alonso, Roberto
- In:
Management research : the journal of the Iberoamerican …
22
(
2024
)
3
,
pp. 324-342
Persistent link: https://www.econbiz.de/10015046711
Saved in:
6
Mindset drives success : selling beneficial products at the
base
of
the
pyramid
Klarsfeld McGrath, Lucie
;
Kayser, Oliver
;
Dalsace, …
- In:
Business horizons
64
(
2021
)
4
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012590332
Saved in:
7
A system-level view of institutions : considerations for entrepreneurship and poverty
Webb, Justin W.
- In:
Journal of developmental entrepreneurship : JDE ; a …
26
(
2021
)
2
,
pp. 2150010-1-2150010-26
Persistent link: https://www.econbiz.de/10012648852
Saved in:
8
Wellbeing implications of BoP marketing : a service ecosystem approach
Shukla, Yupal
;
Singh, Ramendra
;
Dwivedi, Prabhat
; …
- In:
The journal of services marketing
37
(
2023
)
7
,
pp. 883-894
Persistent link: https://www.econbiz.de/10014333404
Saved in:
9
Base
of
the
pyramid
entrepreneurship through silent design and effectuation
Chakrabarti, Ronika
;
Henneberg, Stephan
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014281146
Saved in:
10
Broaden the pathway to inclusive entrepreneurship : a transaction cost proposition
Du, Jian
;
Lu, Jie
;
Jiang, Yanbing
- In:
Entrepreneurship research journal : ERJ
13
(
2023
)
4
,
pp. 1169-1206
Persistent link: https://www.econbiz.de/10014365545
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