Tsang, Seng‐Su; Finnegan, Carol A. - In: International Journal of Retail & Distribution Management 41 (2013) 2, pp. 135-154
Purpose – This study provides a robust test of a central question in franchising: which factors influence the timing of adopting the first franchised outlet? Using a novel methodology, the purpose of this study is to examine the factors that accelerated or delayed the opening of the first...