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Search: subject:"international marketing strategies"
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International marketing
2
International marketing strategies
2
Internationales Marketing
2
Argentina
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Australia
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Brand image
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COVID-19
1
Chile
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Conceptual model
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Consumer behaviour
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Coronavirus
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Industry clusters
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Latin America
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Markenimage
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Marketing management
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Marketingmanagement
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Mixed method
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Multinationales Unternehmen
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New Zealand
1
Productivity
1
Produktivität
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Qualitative analysis
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Resource orchestration theory
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Resource-based view
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Ressourcenorientierter Ansatz
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South-North geographic cues
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Southern Hemisphere
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Transnational corporation
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Wine industry
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country production expertise
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country-of-origin effect
1
country-product match
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economic development
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foreign product evaluation
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international marketing strategies
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region of origin
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stereotype
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Behl, Abhishek
1
Benson-Rea, Maureen
1
Felzensztein, Christian
1
Freeman, Susan
1
Jakubanecs, Alexander
1
Jayawardena, Nirma Sadamali
1
Jebarajakirthy, Charles
1
Makienko, Igor
1
Nigam, Achint
1
Pereira, Vijay
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Shankar, Amit
1
Stringer, Christina
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International journal of business and emerging markets : IJBEM
1
Journal of Business Research
1
Journal of business research : JBR
1
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ECONIS (ZBW)
2
RePEc
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1
Investigating the revised
international
marketing
strategies
during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
2
Evaluation of foreign products in the context of South-North geographic cues
Makienko, Igor
;
Jakubanecs, Alexander
- In:
International journal of business and emerging markets …
12
(
2020
)
4
,
pp. 405-421
Persistent link: https://www.econbiz.de/10012505375
Saved in:
3
International
marketing
strategies
in industrial clusters: Insights from the Southern Hemisphere
Felzensztein, Christian
;
Stringer, Christina
; …
- In:
Journal of Business Research
67
(
2014
)
5
,
pp. 837-846
international
marketing
strategies
within the Southern Hemisphere group of emerging countries and offers new insights on …
Persistent link: https://www.econbiz.de/10010744125
Saved in:
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