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myth
16
Myth
5
Consumer behaviour
4
Konsumentenverhalten
4
Brand management
2
Business Ethics
2
Consumer’s Myth
2
Corporate culture
2
Ethical Responsibility
2
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2
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2
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2
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2
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2
Phillips curve
2
Phillips curve myth
2
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2
Santa Claus
2
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2
Theorie
2
Theory
2
USA
2
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2
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2
capitalism
2
consumption
2
expectations
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nostalgia
2
performativity
2
rational myth
2
temporality
2
Abraham
1
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1
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30
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English
32
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Dahiya, Richa
2
Forder, James
2
Hartmann, Benjamin Julien
2
Saha, Raiswa
2
Tullani, Harsh
2
Abramson, Neil
1
Armstrong, Robert
1
Balch, Dennis
1
Balmer, John M. T.
1
Belk, Russell W.
1
Berrett, Jessica L.
1
Blanchet, Vivien
1
Boiral, Olivier
1
Brandl, Julia
1
Brisset, Nicolas
1
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1
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1
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1
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1
Carrington, Michal
1
Cendrero, Antonio
1
Chung, Chang-Jo
1
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1
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1
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1
Franck, Egon
1
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1
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1
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1
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1
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1
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1
IUHAŞ, Florica
1
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1
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1
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1
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Marketing theory
5
Journal of Business Ethics
3
Technological forecasting & social change : an international journal
3
International journal of organization theory and behavior
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
International Journal of Sustainable Entrepreneurship and Corporate Social Responsibility (IJSECSR)
1
International journal of innovation and technology management
1
International journal of sustainable entrepreneurship and corporate social responsibility : an official publication of the Information Resources Management Association
1
Journal of Developing Societies
1
Journal of business research : JBR
1
Journal of common market studies : JCMS
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic issues
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing education : JME
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of sports economics
1
Journal of the history of economic thought
1
Natural Hazards
1
Nonprofit management & leadership
1
Organizational research methods : ORM
1
Public management review
1
Qualitative Research in Accounting & Management
1
Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication
1
The European journal of the history of economic thought
1
The Singapore economic review : journal of the Economic Society of Singapore and the Department of Economics, National University of Singapore
1
Tourism planning & development
1
Zeitschrift fuer Personalforschung. German Journal of Research in Human Resource Management
1
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ECONIS (ZBW)
31
RePEc
8
Other ZBW resources
1
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1
How Cities Become Brands : Developing City Brands Purposefully and Thoughtfully
Häusler, Eric
;
Häusler, Jürgen
-
2024
recounted, and city branding inspired. The dream of every brand maker: develop a city into a strong brand – perhaps even a
myth
…
Persistent link: https://www.econbiz.de/10014505153
Saved in:
2
The house always wins : gambling as a Veblenian social practice
Petach, Luke
;
Raines, J. Patrick
- In:
Journal of economic issues
58
(
2024
)
2
,
pp. 619-626
Persistent link: https://www.econbiz.de/10014575879
Saved in:
3
Integrating recommendations from sustainability performance audits : moving from words to action
Talbot, David
;
Boiral, Olivier
- In:
Public management review
25
(
2023
)
12
,
pp. 2300-2322
Persistent link: https://www.econbiz.de/10014476639
Saved in:
4
Sacrifice and violence in the marketplace
Carrington, Michal
- In:
Marketing theory
22
(
2022
)
4
,
pp. 601-621
Persistent link: https://www.econbiz.de/10013435583
Saved in:
5
Transhumanism in speculative fiction
Belk, Russell W.
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
5/6
,
pp. 423-442
Persistent link: https://www.econbiz.de/10013206576
Saved in:
6
Linking overhead expenses and nonprofit effectiveness : evidence from Habitat for Humanity
Berrett, Jessica L.
- In:
Nonprofit management & leadership
32
(
2022
)
4
,
pp. 509-530
Persistent link: https://www.econbiz.de/10013279463
Saved in:
7
Nine historical views of the Phillips curve : eight authentic and one inauthentic
Forder, James
- In:
The Singapore economic review : journal of the Economic …
66
(
2021
)
5
,
pp. 1125-1140
Persistent link: https://www.econbiz.de/10012664062
Saved in:
8
Performing a
myth
to make a market : the construction of the "magical world" of Santa
Palo, Teea
;
Mason, Katy
;
Roscoe, Philip
- In:
Organization studies : an international …
41
(
2020
)
1
,
pp. 53-75
Persistent link: https://www.econbiz.de/10012175665
Saved in:
9
The advantage of scoring just before the half-time break-pure
myth
? : quasi-experimental evidence from European football
Meier, Philippe
;
Flepp, Raphael
;
Ruedisser, Maximilian
; …
- In:
Journal of sports economics
21
(
2020
)
5
,
pp. 548-565
Persistent link: https://www.econbiz.de/10012216187
Saved in:
10
The story only few can tell : exploring the disproportionately gendered professoriate in business schools
Krishen, Anjala S.
;
Lee, Michael T.
;
Raschke, Robyn L.
- In:
Journal of marketing education : JME
42
(
2020
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10012216675
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