//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markentransfer"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markentransfer
138
Brand extension
136
Brand management
109
Markenführung
109
Consumer behaviour
97
Konsumentenverhalten
97
Brand image
94
Markenimage
94
Brand
39
Markenartikel
37
Brand extensions
20
Beziehungsmarketing
13
Luxury goods
13
Luxusgüter
13
Relationship marketing
13
brand extension
13
Marketing management
9
Marketingmanagement
9
Sponsoring
9
Sponsorship
9
Erfolgsfaktor
8
Spillover effect
7
Spillover-Effekt
7
Advertising effects
6
Brand architecture
6
Brand equity
6
Celebrity endorsement
6
Celebrity-Werbung
6
Innovation
6
Markenarchitektur
6
Success factor
6
Werbewirkung
6
Advertising
5
Deutschland
5
Fit
5
Germany
5
Werbung
5
Brand Extension
4
Brand identity
4
Brand personality
4
more ...
less ...
Online availability
All
Undetermined
Free
53
Type of publication
All
Article
123
Book / Working Paper
15
Type of publication (narrower categories)
All
Article in journal
119
Aufsatz in Zeitschrift
119
Hochschulschrift
10
Aufsatz im Buch
4
Book section
4
Thesis
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
125
German
13
Author
All
Boisvert, Jean
4
Joshi, Richa
3
Park, Jungkun
3
Phau, Ian
3
Yadav, Rajan
3
Allman, Helena F.
2
Alvarez, Cecilia M. O.
2
Ashill, Nicholas J.
2
Butcher, Luke
2
Castillo, Ernesto del
2
Dietert, Anna-Christina
2
Dimitriu, Radu
2
Eisingerich, Andreas B
2
Hewett, Kelly
2
Kist, Edgar Leander
2
Koo, Jakeun
2
Kumar, Piyush
2
Maheswaran, Durairaj
2
Mathur, Pragya
2
Miniard, Paul W.
2
Osorio, María Lucila
2
Pontes, Nicolas
2
Ramanathan, Jayasankar
2
Velayudhan, Sanal Kumar
2
Warlop, Luk
2
Addicott, Branden J.
1
Agrawal, Nidhi
1
Ahn, Jiseon
1
Aktekin, Tevfik
1
Alavi, Ali
1
Alguacil, Mario
1
Arikan, Esra
1
Ashill, Nicholas Jeremy
1
Ayadi, Kafia
1
Back, Seung Yub
1
Baek, Sang Ki
1
Banerjee, Shubhomoy
1
Bao, Yongchuan
1
Barnes, Stuart J.
1
Barreda-Tarrazona, Raquel
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
2
Published in...
All
Journal of business research : JBR
11
The journal of brand management : an international journal
8
SpringerLink / Bücher
7
The journal of product & brand management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing and consumer services
5
AMS review : official publication of the Academy of Marketing Science
3
Innovatives Markenmanagement
3
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Psychology & marketing
3
Research
3
Australasian marketing journal
2
European journal of marketing : EJM
2
Fashion branding and communication : core strategies of European luxury brands
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
International marketing review
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of international marketing
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of retailing
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Asia-Pacific journal of management research and innovation
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business horizons
1
Economic and business management 2022 : proceedings of the 7th International Conference on Economic and Business Management (FEBM 2022), online conference, 24-25 october 2022
1
European Sport management quarterly : ESMQ
1
Gabler Edition Wissenschaft / Werbe- und Markenforschung
1
Global business review
1
Global marketing strategies for the promotion of luxury goods
1
International journal of Indian culture and business management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of economic perspectives : IJEP
1
International journal of event and festival management
1
International journal of information technology and management : IJITM
1
more ...
less ...
Source
All
ECONIS (ZBW)
138
Showing
1
-
10
of
138
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand extension failure and parent brand penalty : the role of implicit theories
Jain, Shailendra Pratap
;
Mathur, Pragya
;
Isaac, Mathew S.
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10014470743
Saved in:
2
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
3
Exchange versus communal : how brand relationship types affect brand extension evaluation
Jiang, Hui
;
Wang, Kaichao
;
Bian, Jiahui
;
Chen, Yuangao
; …
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
1
,
pp. 47-75
Persistent link: https://www.econbiz.de/10014514527
Saved in:
4
The bilateral image flow in sponsorship : an extension of Prendergast, Paliwal, and Mazodier (2016)
Koo, Jakeun
;
Heo, Jun
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 321-335
Persistent link: https://www.econbiz.de/10014550815
Saved in:
5
Shaping extendibility : the influence of circular versus angular shapes on consumer brand extension evaluation
Wu, Yi
;
Cai, Yuanyuan
;
Zhou, Xiaohan
;
Huang, Xinyi
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014541929
Saved in:
6
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
7
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
8
The role of parent brand creating loyalty and acceptance toward premium extended wine brand : a cross-national study
Le, Hoang T. P. M.
;
Ren, Tianbao
;
Park, Jungkun
- In:
International journal of wine business research
35
(
2023
)
4
,
pp. 538-560
Persistent link: https://www.econbiz.de/10014432818
Saved in:
9
How to evaluate brand extension in the mobile internet environment
Zhu, Wenlong
;
Wang, Shiye
- In:
International journal of information technology and …
22
(
2023
)
1/2
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014319250
Saved in:
10
"You got a new name!" : how does renaming a music festival with a brand affect the festivalgoer's purchase intention
Brandão, Amélia Maria Pinto da Cunha
;
Gadekar, Mahesh
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 261-276
Persistent link: https://www.econbiz.de/10014320102
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->