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Humor
126
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43
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43
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ECONIS (ZBW)
128
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1
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1
Exploring the influence mechanism of chatbot-expressed humor on service satisfaction in online customer service
Xie, Yuguang
;
Liang, Changyong
;
Zhou, Peiyu
;
Jiang, Li
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014460852
Saved in:
2
The impact of leaders' affiliative humor and aggressive humor on the workplace ostracism : a serial mediation model
Hsiao, Mann-Jung
;
Teng, Hsiu-Yu
;
Chen, Chien-Yu
;
Hsieh, …
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 525-546
Persistent link: https://www.econbiz.de/10014511823
Saved in:
3
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
4
Exploring the interplay between frontline employees' humour styles in service encounters
Oliveira, Eduardo
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 129-150
Persistent link: https://www.econbiz.de/10014549727
Saved in:
5
Fear or humor? : the effects of negatively framed visual hyperbole in advertising
Huang, Ying
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 746-774
Persistent link: https://www.econbiz.de/10014551042
Saved in:
6
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
7
Humor on destination websites : effects of humor on attitudes and visit intentions
Godovykh, Maksim
;
Fu, Xiaoxiao
;
Leung, Xi Y.
- In:
Tourism analysis : an interdisciplinary tourism & …
28
(
2023
)
3
,
pp. 371-386
Persistent link: https://www.econbiz.de/10014423468
Saved in:
8
Leader humor and employee creativity : a model integrating pragmatic and affective roles
Hu, Wenan
;
Luo, Jinlian
- In:
Asian business & management
22
(
2023
)
2
,
pp. 509-528
Persistent link: https://www.econbiz.de/10014327565
Saved in:
9
Such a high cost : the positive effect of leader humor on employee incivility via psychological safety
Yuan, Yue
;
Zhang, Qi
;
Yang, Mengxi
- In:
Asian business & management
22
(
2023
)
2
,
pp. 529-548
Persistent link: https://www.econbiz.de/10014327729
Saved in:
10
How to tell a joke : theories of successful humor and applications to the workplace
Sizemore, Shane
;
O'Brien, Kimberly E.
- In:
Management research review
46
(
2023
)
12
,
pp. 1679-1693
Persistent link: https://www.econbiz.de/10014430807
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