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Showing
34,261
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34,270
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34261
Chatbot advertising as a double-edged sword : the roles of regulatory focus and privacy concerns
Kim, WooJin
;
Ryoo, Yuhosua
;
Lee, SoYoung
;
Lee, Jung Ah
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10014339306
Saved in:
34262
Chatbot or human? : the impact of online customer service on consumers' purchase intentions
Chen, Shili
;
Li, Xiaolin
;
Liu, Kecheng
;
Wang, Xuesong
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2186-2200
Persistent link: https://www.econbiz.de/10014432389
Saved in:
34263
Chatbots in digital marketing: enhanced customer experience and reduced customer service costs
Huseynov, Farid
- In:
Contemporary approaches of digital marketing and the …
,
(pp. 46-72)
.
2023
Persistent link: https://www.econbiz.de/10014365943
Saved in:
34264
Chatbots in e-commerce : the effect of chatbot language style on customers' continuance usage intention and attitude toward brand
Li, Meichan
;
Wang, Rui
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014259217
Saved in:
34265
Chatbots or me? : consumers' switching between human agents and conversational agents
Li, Chia-Ying
;
Zhang, Jin-Ting
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014252749
Saved in:
34266
ChatGPT, AI advertising, and advertising research and education
Huh, Jisu
;
Nelson, Michelle R.
;
Russell, Cristel Antonia
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 477-482
Persistent link: https://www.econbiz.de/10014339293
Saved in:
34267
ChatGPT and consumers : benefits, pitfalls and future research agenda
Paul, Justin
;
Ueno, Akiko
;
Dennis, Charles
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1213-1225
Persistent link: https://www.econbiz.de/10014325928
Saved in:
34268
ChatGPT and marketing : analyzing public discourse in early Twitter posts
Zhou, Wenkai
;
Zhang, Chi
;
Wu, Linwan
;
Shashidhar, Meghana
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 693-706
Persistent link: https://www.econbiz.de/10014537372
Saved in:
34269
ChatGPT and the hospitality and tourism industry : an overview of current trends and future research directions
Gursoy, Dogan
;
Li, Yu
;
Song, Hak-jun
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 579-592
Persistent link: https://www.econbiz.de/10014319778
Saved in:
34270
The ChatGPT artificial intelligence chatbot : how well does it answer accounting assessment questions?
Wood, David A.
;
Achhpilia, Muskan P.
;
Adams, Mollie T.
; …
- In:
Issues in accounting education
38
(
2023
)
4
,
pp. 81-108
Persistent link: https://www.econbiz.de/10014431448
Saved in:
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