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~institution:"A. C. Nielsen Company <Chicago-Schaumburg, Ill.>"
~subject:"Kundenzufriedenheit"
~subject:"Online-Marketing"
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Kundenzufriedenheit
Online-Marketing
Beziehungsmarketing
1
Category Management
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Category management
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Consumer behaviour
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Customer satisfaction
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Einzelhandel
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Kategorienmanagement
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Heller, Al
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Karolefski, John
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A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
Springer Fachmedien Wiesbaden
11
Deutscher Dialogmarketing Verband
9
American Marketing Association
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National Bureau of Economic Research
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RWTH Aachen
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Universität Mannheim
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IGI Global
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International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
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Technische Universität Braunschweig
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University of Madras / Department of Commerce
2
Verlag Dr. Kovač
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A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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AMA Winter Academic Conference <2021, Online>
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American Economic Association
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Association for the Study of the Grants Economy, New Orleans, 27.12.1971
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Association of National Advertisers
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Campus Verlag
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Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <3, 1978, Chicago, Ill.>
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Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <5, 1980, Saint Louis, Mo.>
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Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <6, 1981, Bloomington, Ind.>
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Deutschland / Bundeswehr / Universität Hamburg
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Erasmus Research Institute of Management
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Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Forschungsgruppe Konsum und Verhalten
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Fördergesellschaft Marketing an der Universität Augsburg
1
GfK Belgium <Körperschaft>
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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Goethe-Universität Frankfurt am Main
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Consumer-centric category management : how to increase profits by managing categories based on consumer needs
Karolefski, John
(
contributor
);
Heller, Al
(
contributor
)
-
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
-
2006
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