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~institution:"A. C. Nielsen Company <Northbrook, Ill.>"
~subject:"Konsumentenverhalten"
~subject:"Leadership style"
~subject:"Satisfaction"
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Konsumentenverhalten
Leadership style
Satisfaction
Beziehungsmarketing
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Category Management
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A. C. Nielsen Company <Northbrook, Ill.>
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Consumer-centric category management : how to increase profits by managing categories based on consumer needs
Karolefski, John
(
contributor
);
Heller, Al
(
contributor
)
-
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
-
2006
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