//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"AMA Summer Academic Conference <2019, Chicago, Ill.>"
~institution:"European Advertising Academy"
~subject:"Brand image"
~subject:"Corporate Social Responsibility"
~subject:"Marketing theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing-Kommunikation"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Corporate Social Responsibility
Marketing theory
Advertising
3
Marketing management
3
Marketingmanagement
3
Werbung
3
Internet marketing
2
Online-Marketing
2
Advertising effects
1
Brand loyalty
1
Consumer behaviour
1
Corporate social responsibility
1
Entrepreneurship
1
Entrepreneurship approach
1
Innovation
1
Konsumentenverhalten
1
Markentreue
1
Market research
1
Marketing
1
Marketingtheorie
1
Marktforschung
1
Selling
1
Soziale Software
1
Target group
1
Verkauf
1
Werbewirkung
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Konferenzschrift
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Conference proceedings
1
Sammelwerk
1
Language
All
English
2
Author
All
Alvarez Mourey, James
1
Cutright, Keisha
1
Eisend, Martin
1
Peres, Renana
1
Institution
All
AMA Summer Academic Conference <2019, Chicago, Ill.>
European Advertising Academy
American Marketing Association
31
Springer Fachmedien Wiesbaden
3
AMA Summer Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2021, Online>
1
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Management Association
1
Athens Institute for Education and Research
1
Cranfield School of Management
1
Erasmus Research Institute of Management
1
FESTLAND Buch- und Kunstverlag Ingrid Peternell-Eder
1
Finansovyj Universitet
1
Harvard Graduate School of Business Administration
1
ICORIA <10, 2011, Berlin>
1
Institute for the Study of Business Markets
1
Institute of Practitioners in Advertising <London>
1
International Conference on Business
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Marketing Science Institute <Cambridge, Mass.>
1
Münsteraner Marketing-Symposium <6, 2007, Münster (Westf)>
1
National Council of Applied Economic Research
1
NetLibrary, Inc
1
Pearson Deutschland GmbH
1
Pearson Studium
1
Peter Lang GmbH
1
Springer Gabler <Firma>
1
Summer Educators' Conference <2009, Chicago, Ill.>
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Svenska Handelshögskolan <Helsinki>
1
Tūran Universitetí
1
USA / Department of Agriculture
1
Universität Siegen / Lehrstuhl für Marketing
1
Universität St. Gallen / Institut für Marketing und Handel
1
Univerzita Komenského v Bratislave / Katedra marketingu
1
more ...
less ...
Published in...
All
Advances in advertising research
1
European Advertising Academy
1
Gabler Research
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in Ju...
Eisend, Martin
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009744454
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->