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~institution:"AMA Summer Academic Conference <2019, Chicago, Ill.>"
~subject:"Advertising"
~subject:"Brand"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzschrift"
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Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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2019
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