//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"AMA Winter Academic Conference <2021, Online>"
~institution:"Markendialog <12, 2008, Berlin>"
~institution:"NetLibrary, Inc"
~person:"Im, Subin"
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Management"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Firmenimage
Konsumentenverhalten
Advertising
1
Brand management
1
Consumer behaviour
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Internet marketing
1
Markenführung
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Online-Marketing
1
Werbung
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Konferenzschrift
1
Language
All
English
1
Author
All
Im, Subin
Baker, Stacey Menzel
1
De Chernatony, Leslie
1
Lips, Peter
1
Malter, Alan J.
1
McDonald, Malcolm
1
Institution
All
AMA Winter Academic Conference <2021, Online>
Markendialog <12, 2008, Berlin>
NetLibrary, Inc
American Marketing Association
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->