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~institution:"AMACOM"
~institution:"ICORIA <10, 2011, Berlin>"
~institution:"Macquarie University / Department of Economics"
~subject:"Entscheidung"
~subject:"Marketing management"
~subject:"Werbung"
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Entscheidung
Marketing management
Werbung
Marketingmanagement
11
Strategic management
3
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3
Beziehungsmarketing
2
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2
KMU
2
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2
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2
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2
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Eisend, Martin
1
Halliday, Michael
1
Korkofingas, Con
1
Kotler, Philip
1
Meyer, Peter
1
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1
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1
Solomon, Michael R.
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AMACOM
ICORIA <10, 2011, Berlin>
Macquarie University / Department of Economics
American Marketing Association
58
Springer Fachmedien Wiesbaden
49
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
12
OECD
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Verlag Franz Vahlen
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Chartered Institute of Marketing
7
Fachhochschule Reutlingen / European School of Business
7
Harvard Graduate School of Business Administration
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
Verlag Dr. Kovač
7
American Management Association
6
Duncker & Humblot
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
UVK Verlagsgesellschaft mbH
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
INSEAD
4
Internationales Arbeitsamt
4
Pearson Studium
4
W. Kohlhammer GmbH
4
Wiley-VCH
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
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Macquarie economics research papers
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Advances in advertising research
1
European Advertising Academy
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ECONIS (ZBW)
11
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in Ju...
Eisend, Martin
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009744454
Saved in:
2
According to Kotler : the world's foremost authority on marketing answers your questions
Kotler, Philip
-
2005
-
1. ed
Persistent link: https://www.econbiz.de/10002550502
Saved in:
3
Conquering consumerspace : marketing strategies for a branded world
Solomon, Michael R.
-
2003
Persistent link: https://www.econbiz.de/10001716809
Saved in:
4
Winning behavior : what the smartest, most successful companies do differently
Bacon, Terry R.
;
Pugh, David G.
-
2003
Persistent link: https://www.econbiz.de/10001783172
Saved in:
5
Creating and dominating new markets
Meyer, Peter
-
2002
Persistent link: https://www.econbiz.de/10001664481
Saved in:
6
The Nokia revolution : the story of an extraordinary company that transformed an industry
Steinbock, Dan
-
2001
Persistent link: https://www.econbiz.de/10001568991
Saved in:
7
An investigation into the process of strategic marketing planning in SMEs and its attendant problems
Lancaster, Geoffrey
-
1998
Persistent link: https://www.econbiz.de/10000983872
Saved in:
8
Towards a new methodology for strategic marketing planning in SMEs
Lancaster, Geoffrey
-
1998
Persistent link: https://www.econbiz.de/10000989070
Saved in:
9
Strategic marketing decisions and cost structure implications
Walters, David
;
Korkofingas, Con
-
1997
Persistent link: https://www.econbiz.de/10000957447
Saved in:
10
The role of marketing in creating shareholder value : implications for strategy decisions
Walters, David
;
Halliday, Michael
-
1995
Persistent link: https://www.econbiz.de/10000920697
Saved in:
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