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~institution:"Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>"
~institution:"Berliner Wissenschafts-Verlag"
~institution:"Pearson Studium"
~person:"Opresnik, Marc Oliver"
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Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
Berliner Wissenschafts-Verlag
Pearson Studium
Pearson Deutschland GmbH
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Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
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Keller, Kevin Lane
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Chernev, Alexander
; …
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2023
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16., aktualisierte Auflage
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