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~institution:"Advertising and Consumer Psychology Conference <23, 2004, Montréal>"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketingtheorie"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
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Konsumentenverhalten
Markenführung
Marketingtheorie
Cognition
1
Consumer behaviour
1
Kognition
1
Marketing
1
Psychology of advertising
1
Sozialpsychologie
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Theorie
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Herr, Paul M.
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Kardes, Frank R.
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Nantel, Jacques
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
American Marketing Association
20
Information Resources Management Association
5
Gesellschaft zur Erforschung des Markenwesens
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
European Society for Opinion and Marketing Research
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Hochschule für Wirtschaft und Politik
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer-Verlag GmbH
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Athens Institute for Education and Research
1
Center for International Research in Consumers Location and Their Environments
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
European Advertising Academy
1
European Marketing Academy
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
GfK-Aktiengesellschaft <Nürnberg>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
Harvard Graduate School of Business Administration
1
ICORIA <10, 2011, Berlin>
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
Institute for the Study of Business Markets
1
International Association for the Study of Insurance Economics
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Conference on Ernest Dichter and Motivation Research <1, 2005, Wien>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002454921
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