Larson, Ronald B.; Rana, Kulmani - Agricultural and Applied Economics Association - AAEA - 2011
of outbreaks. One technology that could improve food tracing is radio frequency identification tags or RFID. However …, some consumers may oppose the use of this technology because of its potential for reducing personal privacy. A survey of … RFID may need to spend more time explaining the technology to consumers to reduce their concerns and anxieties. In addition …