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~institution:"Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar"
~institution:"Books on Demand GmbH <Norderstedt>"
~institution:"Erasmus Research Institute of Management"
~type_genre:"Ratgeber"
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
Books on Demand GmbH <Norderstedt>
Erasmus Research Institute of Management
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Marke als System : Marken-Führung nach dem Prinzip der Selbstähnlichkeit : Grundlagen der Marken-Soziologie : die wahren Erfolgsursachen der Marke kennen, ihre Bewegungsgesetze erf...
Otte, Thomas
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2015
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