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~institution:"Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar"
~institution:"Erasmus Research Institute of Management"
~source:"econis"
~subject:"Firmenimage"
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
Erasmus Research Institute of Management
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The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
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