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~institution:"Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar"
~institution:"Fördergesellschaft Marketing an der Universität Augsburg"
~isPartOf:"Arbeitspapier zur Schriftenreihe Schwerpunkt Marketing"
~subject:"Welt"
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
Fördergesellschaft Marketing an der Universität Augsburg
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Arbeitspapier zur Schriftenreihe Schwerpunkt Marketing
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Global branding : eine kritische Analyse für Markenartikel aus dem Konsumgüterbereich
Krehl, Oliver R.
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1995
Persistent link: https://www.econbiz.de/10000924505
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