Ndanga, Leah Z.B.; Louw, Andre; van Rooyen, Johan - American Association of Wine Economists - AAWE - 2009
Although South Africans are not predominantly wine drinkers, the industry is looking for ways to develop the local market to balance exports. The black middle class, increasingly referred to as the Black Diamonds are the most powerful marketing trend in the last 10 years as they have emerged as...