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~institution:"American Management Association / Packaging Division"
~institution:"DIIR - Deutsches Institut für Interne Revision / Arbeitskreis Revision des Vertriebs"
~institution:"Edward Elgar Publishing"
~institution:"Springer Gabler <Firma>"
~subject:"Marketingtheorie"
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American Management Association / Packaging Division
DIIR - Deutsches Institut für Interne Revision / Arbeitskreis Revision des Vertriebs
Edward Elgar Publishing
Springer Gabler <Firma>
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Marketing : eine Einführung in die marktorientierte Unternehmensführung : mit 58 Übungsaufgaben und Lösungshinweisen
Olbrich, Rainer
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2022
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3., vollständig überarbeitete und erweiterte Auflage
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