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~institution:"American Marketing Association"
~institution:"Books on Demand GmbH <Norderstedt>"
~institution:"Droemer Verlag"
~institution:"Friedrich-Schiller-Universität Jena"
~institution:"Innovators Club"
~institution:"Westfälische Wilhelms-Universität Münster"
~person:"Hennig-Thurau, Thorsten"
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Der Wert verschiedener Word of Mouth-Arten für die Informationssuche von Konsumenten
Bartschat, Maria
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2017
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1. Auflage
Persistent link: https://www.econbiz.de/10013444969
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Good social media marketing : Erfolgsdeterminanten für B2C-Unternehmen
Flemming, Jan
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2017
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1. Auflage
Persistent link: https://www.econbiz.de/10013444970
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