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~institution:"American Marketing Association"
~institution:"Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences"
~institution:"National Bureau of Economic Research"
~person:"Büschken, Joachim"
~subject:"Environmental Footprint"
~subject:"Marketing management"
~subject:"Marketing"
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Higher profits through customer lock-in : a roadmap
Büschken, Joachim
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2004
Persistent link: https://www.econbiz.de/10001851118
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