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~institution:"American Marketing Association"
~institution:"Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences"
~institution:"National Bureau of Economic Research"
~subject:"Environmental Footprint"
~subject:"Marketing management"
~subject:"Marketing"
~type_genre:"Textbook"
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Marketing mix decisions : new perspectives and practices
Kerin, Roger A.
(
contributor
);
O'Regan, Rob
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10013541468
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